According to research conducted by Manhattan Research in 2009, it is estimated that 70% of patients who begin a treatment will discontinue within one year. Additionally, it is estimated that pharmaceutical, biotech, and medical device manufacturers spend 97% of their marketing budgets to acquire patients, and only 3% to retain them (Manhattan Research, Online Adherence Programs: Evaluating Manufacturers’ Opportunity to Impact Patient Adherence, 2009).
We understand the challenges in marketing healthcare products, and our professional call center programs provide education and build relationships with your customers. We’ll design and implement programs that enhance the effectiveness of your marketing activities, and ensure compliance with FDA and HIPAA regulations.
- Patient adherence and compliance programs to boost patient retention... learn more
- Tele-detailing to support field sales force activities that add value and convenience for healthcare providers... learn more
- Marketing and market research solutions to answer questions about consumer behavior and satisfaction... learn more